About us 

On The Bay Customs is a colorful boutique located on the shore of Anchor Bay Downtown New Baltimore Michigan offering hundreds of Michigan LAKE & BAY themed gifts souvenirs, accessories, boutique and nautical clothing. Living in Michigan near The Great Lakes or perhaps one of our 391 Bays is unique and fun.  What started out as a hobby for Cher, has now become a "go to place to relax, enjoy a cup of Joe or virgin pina colada while shopping for beachwear, custom coastal and nautical decor, Michigan Souvenirs, handcrafted wood furniture and art from local artisans. 

Cher Bell, Owner and founder of On The Bay Customs has traveled extensively through the US and abroad with an extensive background as a designer and artist where her products can be found in familiar places like Hobby Lobby, Bradford Exchange and more. Her vision for a "Colorful Boutique" came about from her years of time spent traveling the California Coast and the Florida Keys enjoying the "Jimmy Buffet Life Style".  Cher says "Whether we visit or live near one of the Great Lakes, enjoy a spot on the river or inland lake, we can all enjoy the pleasures of the life style." 

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